Sellers regularly choose agents based on the logo on the board, the size of the agency, or the number of franchises operating in the region. The assumption underneath that choice is rarely examined.The name above the door is the agency. The person sitting across from the seller is the agent. Those are two different things. Conflating them i… Read More

The negotiation stage of a property sale is the part sellers know least about and care most about. They see the opening offer. They see the final number. Everything that happens in between is managed by the agent - and the quality of that management is what determines the gap between the two.Negotiation in real estate is not a single event.… Read More

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.What determines whether inspection attendance converts to competing offers is what the agent does in the 48 to 72 hours after each open home. That wi… Read More

It happens often enough that it barely surprises anyone working in this market. A vendor goes live at a price built on hope rather than evidence. The buyer pool - well-informed, actively comparing, not particularly patient - encounters the listing, registers that it is above where comparable properties have sold, and moves on. Not with an offer. No… Read More

Open a real estate website and browse the active listings in the Gawler corridor. Some properties announce themselves. Others disappear into the scroll. The ones that disappear are not necessarily worse properties - they are worse campaigns. And a worse campaign means fewer buyers, fewer inspections, less competition, and a weaker result.Mo… Read More